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Certified Ad Services

April 20, 2010 15:12 by author

Tom Speck, President, with HP Indigo 5500 Digital Press. Acquired in 2009, its high quality capabilities are unmatched in the San Joaquin Valley.

Established in 1960

Certified Ad Services

909 W. Nielsen Avenue, Fresno • www.certifiedad.net • 559.233.1891

At the corner of Fresno’s Nielsen and Teilman Avenues, bordered by the 99 and 180 highways, are what could be the most fertile six acres of land in the Central Valley. Under one expansive roof, Certified Ad Services took root here 50 years ago, growing from a printer of grocery store ad inserts into one of the most advanced providers of advertising and printing services in the nation. Certified Ad Services’ 160 highly trained employees take care of a wide variety of projects, all in-house; heatset web printing, mailing, bindery, ad and web design, digital and wide format printing and more. Complete service means they can create everything from a single advertising piece to marketing strategy development followed by complete, cohesive advertising campaigns. Tom Speck, President of Certified Ad Services, says the recent economic downturn has actually been a bonus for their business. “We give our customers the advantage of consistent lower costs coupled with quality that we feel can’t be matched,” Tom says. “We own our equipment, building, land, our trucks - everything. So we can be profitable at prices that would be a loss for our competitors.” Speck’s drive to turn Certified Ad Services into an industry leader began 15 years ago when he began a steady investment in equipment and technology. Now, $15 million later, it has evolved from a company producing a product into one that helps its clients sell theirs.

“We constantly pursue innovations,” he says. “Such as giving printing customers the cost savings of a million unit run even if they’re only printing 5,000. Or our centralized, web-based business to business system that allows ordering everything from stationary and labels to direct mail and signage, with a simple click.” Ultimately, for Certified Ad Services, it comes down to putting customers first. “All things being equal, great service always wins,” Tom adds with pride.