A Wide Format Printer can be defined as "a printing device with a print-width of greater than 17 inches." Wide Format printers were designed to print short-run jobs economically, such as banners, posters and signs. These items complement retail advertising by capturing the customer's attention, both inside and outside an establishment. This practice has produced positive results for many years.

            In addition, Wide Format Printers offer many new possibilities in printing, partly because of the rich graphics they produce, but mostly for the many possibilities available. A wall of your business can be covered with beautifully designed wall art. Advertising is very effective when an entire box truck or trailer is covered with your branded look. Repositionable cling material, loaded with best-in-the-industry color and placed on strategic windows, will be attention-grabbing. Wide Format printing opportunities are vast and should certainly be considered. They will bring more customers into your store, and therefore, add to your bottom line.

            For me, adding "POP" to your Point of Purchase (P.O.P) is thinking of Wide Format printing as "wide in variety and possibility." The many new materials available to us today have given us the ability to use space more effectively. Floor graphics allow us to add eye-catching signs to induce more in-store sales. Perforated window materials allow for innovative advertising space without blocking visibility. Mesh materials for banners and signs are cost-effective, lightweight and wind-resistant. Equipment is the key that has opened a whole new world of lower-cost signs, which can be changed out quickly and easily to entice more shoppers into your store. This is equally as important as directing the shopper to the P.O.P.

            Recently my wife asked me to do some grocery shopping. She gave me a short list and sent me on my errand. When I returned from the store, my wife asked me, "Why did you buy the ground beef and hamburger buns? Blue Cheese? That wasn't on the list either, and you don't like Blue Cheese! And what's with all these potatoes?" Well, I was prompted to purchase these items when I saw a colorful sign showing a big, juicy Blue Cheeseburger and fries. I know first-hand how these signs work to create a "must have" desire. For shoppers such as myself with a short list or no list, innovative P.O.P. signs and end-of-aisle signs influence shopping, and therefore add more items to our carts than we would have otherwise.

            If you have available space, utilization of that space with an attractive, eye-catching sign can only add value to your business. Certified Ad Services is committed to meeting your needs to engage your customers with graphic media to increase your sales.